Our Story
How It All Began
Aarshaveda didn't just happen. From the very beginning, we knew what we wanted to do: bring honest, powerful Ayurveda to people everywhere. It wasn't some chance discovery or side project. This was our path from day one.
Still, nothing prepares you for certain moments in life. Our son was just a baby when he developed these stubborn, angry rashes: red, inflamed, constantly itching. We tried everything: creams, prescriptions, advice from every direction. Nothing worked. Watching him suffer like that…. it shook us. As first-time parents, we felt completely lost.
That's when something from my childhood came back: Dasapushpam oil. My father, who's an Ayurvedic physician like his father before him, had always spoken of its importance in infant care. We couldn't find a version we trusted, so with his help and a team of doctors, we decided to make it ourselves. We went back to the old Ayurvedic texts, to the original way it was done, with no shortcuts or substitutions.
The results were quiet, but powerful. The redness started fading. The itching eased. Slowly, the rash cleared. No steroids, no harsh chemicals. Just something that worked the way it was always meant to.
That moment didn't start our mission. Aarshaveda was never meant to be just another wellness brand. It's a commitment: to honor Ayurveda the way it was meant to be practiced, with care, with integrity, and with a deep respect for the people we serve.
A Legacy We Almost Walked Away From
Both my grandfathers were respected Ayurvedic physicians. Dr K G K Panicker was the founder of one of the most renowned Ayurveda companies – Kerala Ayurveda Pharmacy Limited (KAPL), currently Kerala Ayurveda Ltd. My maternal grandfather, Govindan Vaidyar, has a lineage of seven generations of famous Ayurveda Physicians of Vallomparambath Panickassery Tharavad. Brought up under the influence of such a great heritage of authentic Ayurveda, it was natural for me to believe in this age-old science and its traditions.
Ayurveda was not just tradition, it was a way of life. Yet, like many from my generation, I chose a different path: finance, numbers, spreadsheets. I joined my father's company, one originally built by my grandfather, and spent eight years there learning not just how to make medicine, but how to build a business.
Sitting at a desk, I felt hollow. I walked away, back to Bangalore, back to the family clinics, back to the slow, sacred work of healing. There were no job titles. I did everything: scheduled appointments, spoke to patients, restocked shelves. Slowly, Ayurveda stopped being an inherited legacy. It became a calling.
What Aarshaveda Stands For
- Rooted Tradition: Our formulae are based on classical Ayurvedic texts, not fads.
- Modern Ease: Clean textures, no stickiness, daily life friendly formats.
- Certified Integrity: Certified ISO. GMP. USDA Organic. India Organic. EU Organic. Canadian Organic. FDA-registered. Ministry of Ayush. FSSAI.
- People Before Profit: Every product begins with a real need, not a market gap.
We believe Ayurveda should feel like home: warm oil before a bath, a calming balm after a long day, a sip of healing tea before bed. Nothing flashy, just quietly powerful.
Building Aarshaveda, Together
While I immersed myself in the roots of our tradition, Parvathy, my wife, held the fort financially. She returned to her audit job so I could pursue this dream. Not once did she ask for recognition.
Years later in 2024, she joined Aarshaveda full-time and built its backbone. From SOPs to people practices, from inventory systems to culture, she transformed a passion project into a brand for the long haul.
We both made a promise: We would expand, but never at the expense of our values.
One Brand, Two Streams
As our journey grew, so did the needs of our customers. We realised that modern families needed Ayurveda that could keep up: simple, safe, on-the-go solutions. That is when we created a second identity:
- Aarshaveda: Traditional, time-honoured Ayurvedic formulations
- Nature's Veda: Modern dosage formats, same roots, for today's pace
Both backed by the same integrity, same legacy — just tailored to how life is lived now.
Got Ayush Manufacturing Licence (Karnataka), Import Export Licence, USDA & India Organic certifications.
Received 14 proprietary licences from Telangana Ayush board.
Selected as an Amazon Success Story Brand.
Supported brands like Eastern Condiments, Haeal Pharma, Iron Kettle, Harrisons Malayalam (RPG), Vedic Tiger.
Presence in wellness resorts & retail.
Hospitality centres across Fort Kochi & Bangalore.
Consulting, Product Development & White Labelling.
This Will Always Be a Family Brand
Meet the Founders
Venkatesh Anilkumar: Finance graduate turned Ayurveda entrepreneur. Son of two worlds: commerce and care. Builder of a brand that heals without compromise.
Parvathy Mohan: MBA in Finance and Marketing. Former corporate risk and compliance strategist. Now the heart of Aarshaveda's culture, systems, and soul.
